A true enthusiast of a healthy and conscious lifestyle. It was he who initiated the creation of the National (now European) Social Campaign “I Live my Life Consciously” which is developing at an amazing pace. He is also the creator of the business model called “softmarketing”, which is characterized by putting a man in the center. In his actions he is always guided by the good of others, and when undertaking life challenges, he always puts on health, development and ethics. A man with a strong and inspiring personality, encouraging smile and optimism, an excellent discussion partner and listener of human hearts.